The b2b agency for better business
27
Jan
2012
According to radical interpretations of the Mayan Calendar, December 21, 2012, is doomsday, the end of the world, goodnight. But if you’re planning on sticking around for December 22, you can seek comfort and enlightenment in Wikipedia. Apocalypse or not, there’s no denying that over the last three years, the world has stumbled from one crisis to the next.
23
Jan
2012
What resonates with one generation can easily alienate – even horrify – another. Imagine trying to sell a household appliance today with an illustration of a happy housewife complete with apron and duster! You’d be pilloried in the press, boycotted and probably sued. Successful communication reflects the zeitgeist and taps into its energies. What’s shaping our world today?
19
Jan
2012
Recently, we delivered a company presentation to a client – in the form of an app. She used it at an exhibition, demonstrating her company’s capabilities with a swipe of a finger. Her audience was impressed. So much so that she managed to get more points across than she could ever have hoped to if she used traditional presentation tools.
18
Jan
2012
Marketing communications. In technology-driven industries change is a known certainty and remaining current and up-to date is the name of the game. The pace can be ferocious and often blinds you to the sheer amount of noteworthy information, talent and innovation that exists right under your nose and in your own organization. Change is tough, not only psychologically but also creatively. In fact one comment I’ve heard regularly over the years is that very few companies have the creative ability to see themselves from the outside inwards. Making the right changes therefore becomes harder.
20
Dec
2011
The view from Kungsportsplatsen 2, which we will move into during September 2012
The holiday season is almost upon us. But before this year turns into next, we’d like to take a moment to reflect on 2011.
The year started with a bang. In February, Regi (a market research company) announced that Sandberg Trygg was rated Sweden’s leading B2B agency in its category. Once again, a big thanks to those of you who took the time to assess us. Your input is invaluable, providing the foundation for our efforts to improve in every facet of our operation. Next year, we will be classified as a ‘big agency’. What impact, if any, that will have on the result, remains to be seen.
15
Dec
2011
Sponsorship. It’s a tough industry these days. Throughout Europe the changing tides can be felt as companies review their marketing mix and the way they allocate marketing budgets. Sponsorship has had a rough ride but can still be a good way to draw attention to a brand directly in front of its target audience. Get it right and the rewards are huge.
8
Dec
2011
Sorry about confronting you with yet another choice. Having just read an excellent article on decision fatigue, I realise there are too many decisions in your life already – and in mine, too.
6
Dec
2011
At Sandberg Trygg, we are proud to be ABB’s Swedish agency for strategic communications. Now we are starting to see the fruits of our cooperation – including a new overall concept called ”Welcome to the sustainable society”, which will permeate all communications in Sweden. From trade fairs to films.
2
Dec
2011
Here at Sandberg Trygg we are obsessed with making sure that we communicate effectively with our target audience. But that doesn’t mean that everyone understands what we are saying.
23
Nov
2011
Ola Cronholm is joining Sandberg Trygg. With almost 22 years of communications experience, Ola has worked at the highly respected Berghs School of Communication as well as rich assortment of advertising agencies including Hall&Cederquist, PublicisWelinder, MediaEdge/CIA plus his own agency The Republik.
